Display ad

General requirements for banners

1. File size should not exceed 60Kb for GIF, JPG, PNG, SWF banners and 150 KB for html5 banners.
   
2. No transparent background. Fully filled banner's space with readable borders.
   
3. Banners for regional partners must contain 21 pixels free space on top, to place a headline. Example.
   

4. We will not publish banner if:

   ∙It contains any interface elements

   ∙ Contains any irritants

   ∙ Similar to porno sites advertisement.
   

5. No 3-rd party codes


6. Independent audit of impressions and clicks events is possible using the following systems: AdFox, AdRiver, DoubleClick, Gemius, Mediascope, Weborama.
   
7. Animation control should load CPU less then 60% in the maximum level and 40% in the average level
   

Technical requirements HTML5 banners "constriction" 100%x250

1. .zip file should include .html file and all referenced assets
   
2. allowed asset file types: .png, .jpg, .jpeg, .gif, .css, .js, .svg
   
3. maximum .zip file size: 150 Kb
4. file names must be Latin
   
5. character set for text files: utf-8
   
6. clickable area with %link1% macro as destination URL required
   
7. clickthrough links should open in new window
   
8. Required tag <meta name="ad.size" content="width=100%,height=250">
9. should work correctly in browsers: IE 10+, Firefox 28+, Safari 6+, Chrome 18+, Edge, Opera 15+
10. For unsupported browsers, you must ensure that the gif-stub is displayed in size 940*250 px
    
11. banner should not use any external resources
    
12. Minimum content display width without distortion - 940px, he banner should correctly stretch from the minimum width of 940 pixels to 100% of the screen width
    

Portal has the right to decline placement of advertising materials if they do not comply with portal’s policies.