Requirements for banners on mobile version
- Graphic ads may be placed on mobile version of m.mail.ru
- Requirements for banners:
- Available Image size: 640*134 or 640*100 pixels;
- We support GIF, JPG, PNG up to 30 KB;
- We recommend to make the first slide of the banner as informative as possible, because Opera Mini browser doesn`t support animation.
- For Android app promotion please use URL`s like this: market://details?id=<package_name>
For iOS app promotion please use URL`s like this: itms-apps://itunes.apple.com/app/<package_name>
HTML5-banner requirements
-
Please prepare zip file with .html file and all the relevant items
-
You may use items of the following types .png, .jpg, .jpeg, .gif, .css, .js, .svg;
- Maximum file size of .zip file: 150 Kb
- File names must be in Latin letters
- Text files must be encoded in utf-8;
- Please include clickable area which contains macro% link1% as the destination URL;
- The links should open in a new window;
- Please include the tag <meta name="ad.size"> with banner size mentioned
- Banner should work correctly in browsers: IE 10+, Firefox 14+, Safari 5+, Chrome 18+;
- Please provide a simplified version of banner or gif-cap for unsupported browsers;
- Banner should not call to external resources
Sample of link code for a banner with one ad link:
<a href="%link1%" target="_blank">link1</a>
Sample of link code for a banner with several ad links (5 maximum):
<a href="%link1%" target="_blank">link1</a> <a href="%link2%" target="_blank">link2</a> <a href="%link3%" target="_blank">link3</a> <a href="%link4%" target="_blank">link4</a> <a href="%link5%" target="_blank">link5</a>
Example of meta tag (for a banner 300x300):
<meta name="ad.size" content="width=300,height=300">
General guidelines for banners production
Requirements for native banners in the newsfeed of social networks and other Mail.Ru mobile services
- The format consists of the icon, banner, title and description. All the elements are necessary.
Icon- Image size — 256*256 (can be reduced automatically, according to the screen size of the specific device);
- Maximum file size: 15 KB;
- File Format — GIF (static), JPG , PNG;
Banner- Image size — 1080х607 (can be reduced automatically, according to the screen size of the specific device);
- Maximum file size: 80 KB
- File Format — GIF (static), JPG , PNG;
The title should contain no more than 25 characters, including spaces
The description mustn`t contain more than 90 characters, including spaces.
- For Android app promotion please use URL`s like this: market://details?id=<package_name>
For iOS app promotion please use URL`s like this: itms-apps://itunes.apple.com/app/<package_name>
Requirements for mobile Fullscreen banners
- 2 mandatory images (retina) 720x1280px vertical, 1280x720px horizontal;
- 2 optional images 360х640px vertical, 640х360px horizontal;
- Maximum file size: 50 KB;
- File Format — JPG, PNG;
We have the right not to accept advertising materials, if their performance does not comply with company's security policy.