Display ad

Main requirements for banners

1. File size should not exceed 60Kb.
   
2. File formats: .GIF, .JPG, .PNG or .SWF (for flash banners).
   
3. No transparent background. Fully filled banner's space with readable borders.
   
4. Banners for regional partners must contain 21 pixels free space on top, to place a headline. Example.
   

5. We will not publish banner if:

   •It contains any interface elements

   • Contains any irritants

   • Similar to porno sites advertisement.
   

6. No 3-rd party codes


7. It is possible to track impressions with following audit-pixels: AdHands, AdFox, AdRiver, DoubleClick, Gemius, Sizmek, TNS, Weborama, Adloox. Учет событий внутри Flash-баннеров (таких как проигрывание видео или наведение курсора на баннер) возможен с использованием только Adriver,Sizmek, Weborama.
   

Technical requirements for Flash banners

1. Static image (.GIF, .JPG, .PNG) of the same size as above should be provided for users with no Flash installed.
   

2. Cannot exceed Flash version 10 (ActionScript 2.0 / ActionScript 3.0).
   

3. Click tag should be implemented as a button on the top layer of the flash file:

   ActionScript 2.0:
   on(release) {
      getURL(_root.link1, "_blank");
   }
   ActionScript 3.0:
   btn.addEventListener(MouseEvent.CLICK, clickHandler);
   function clickHandler(e:MouseEvent):void{
         navigateToURL(new URLRequest(root.loaderInfo.parameters.link1), "_blank")
   }
   	

   
   Link should be opened in a new tab.
   

4. ActionScript codes should contain nothing but animation control.
   
5. In particular, it is restricted for banner to call external URL’s, operate with microphone and camera, use clipboard and work with local storage.
   
6. No use of closed codes or any methods to prevent code's content analysis.
   
7. Animation control should load CPU less then 60% in the maximum level and 35% in the average level (Celeron 1.5GHz is using as a reference CPU).
   Flash banners development recommendations could be found here.
   Reference banner for CPU loading test could be found here . Provided banner should not load the CPU more then the reference banner placed above
   Here you can check if you banner is suitable for technical specifications

Technical requirements HTML5 Display Ads

1. .zip file should include .html file and all referenced assets
   
2. allowed asset file types: .png, .jpg, .jpeg, .gif, .css, .js, .svg
   
3. maximum .zip file size: 150 Kb
4. file names should contain only ANSI characters
   
5. character set for text files: utf-8
   
6. clickable area with %link1% macro as destination URL required
   
7. clickthrough links should open in new window
   
8. <meta name="ad.size"> tag with creative size required
9. should work correctly in browsers: IE 10+, Firefox 14+, Safari 5+, Chrome 18+
10. backup image or graceful degradation for unsupported browsers required
    
11. banner should not use any external resources
    

clickTag for single link banners:

<a href="%link1%" target="_blank">link1</a>

clickTag for multi link banners (maximum 5 links):

<a href="%link1%" target="_blank">link1</a>
<a href="%link2%" target="_blank">link2</a>
<a href="%link3%" target="_blank">link3</a>
<a href="%link4%" target="_blank">link4</a>
<a href="%link5%" target="_blank">link5</a>

meta "ad.size" tag sample (for 240х400 banner):

<meta name="ad.size" content="width=240,height=400">

Sample HTML5 creative

General recommendations

Technical requirements for video banners:

1. A video player can be embedded into banner. This banner should follow all the basic foregoing rules.
   
2. Video file specifications:
   
• Duration - 30 seconds or less;
• Maximum size - 2MB .
• Video resolution - 640x360 or video can occupy any banner’s area (example, 240х400 или 300х300)
3. Stream specification:
   • Video Bitrate: 400-450 kbit / s. Frame rate: up to 25FPS.
   • Audio Bit rate: 80-100 kbit / s. Volume is 30dB or less
   • Overall Bit rate: 480-550 kbit / s
4. Video format:
   • MP4 (MPEG- 4 ) video codecs H.264, audio codec - AAC.
5. Videos must not be misleading, it can not contain UI elements, etc.
6. For the case when the user does not have Flash, additional picture (GIF, JPG, PNG) must be provided. It’s dimensions should be corresponded to the banner’s slot size.
7. User must have an option to pause video at any moment.
8. In case of playing sound during video, user must have option to turn off the sound. (requires a intuitively obvious button to turn off the sound)
9. Of demands of stability and security rules, video file will be stored on mail.ru servers
10. The linked video file should be listed in video1 parameter of flash-banner:
    

ActionScript 2.0:
var nc:NetConnection = new
NetConnection();
nc.connect(null);
var nStream:NetStream = new
NetStream(nc);
videoObj.attachVideo(nStream);
videoObj - attachVideo(nStream)
nStream.play(_root.video1);
_root.video1 - instead of video file (flv) link

ActionScript 3.0:
var nc:NetConnection = new NetConnection();
nc.connect(null);
var nStream:NetStream = new NetStream(nc);
videoObj.attachVideo(nStream); // videoObj - object name on scene (object- video)
nStream.play(root.loaderInfo.parameters.video1); //
root.loaderInfo.parameters.video1 - instead of video file (flv) link

Video file example can be downloaded here .

Technical Specifications for Video Banners with autoplay

By default video banner has build-in video player with it’s own controls (buttons “Play / Pause", “sound on / off" ) . The player also has its own statistics system, which allows to collect all VAST statistics:

• Sound on / off
• Pressing the Play / Pause
• Viewing progress: 25,50,75,100 % of video duration

Any event could be additionally counted with third-party audit system pixel.

Video banners capabilities:

• Default video banners start automatically
• Video banner may have no sound (“sound on / off” button will not be displayed)
• Video could be looped (in this case total amount of plays is counting)
• Video can occupy any banner’s area and could be displaced vertically or horizontally (exact dimensions of the video and the offset in pixels should be defined)

Video file specifications:

1. Duration - 30 seconds or less;
2. Maximum size - 2MB.
3. Video resolution - 640x360 or video can occupy any banner’s area (example, 240х400 или 300х300).
4. Stream specification:
• Video Bitrate: 400-450 kbit / s. Frame rate: up to 25FPS.
• Audio Bit rate: 80-100 kbit / s. Volume is 30dB or less
• Overall Bit rate: 480-550 kbit / s
5. Video format:
   • MP4 (MPEG- 4 ) video codecs H.264, audio codec - AAC
6. Videos must not be misleading, it can not contain UI elements, etc..
7. For the case when the user does not have Flash, additional picture (GIF, JPG, PNG) must be provided. It’s dimensions should be corresponded to the banner’s slot size.

Video banners samples:

• Video banner
  

  This banner requires: video file placeholder image

• Video banner with bitmap background
  

  This banner requires: video file bitmap image (GIF, JPG, PNG) up to 60Kb placeholder image

• Video banner with bitmap foreground
  

  This banner requires: video file bitmap image (GIF, JPG, PNG) up to 60Kb placeholder image

• Video banner with flash background
  

  This banner requires: video file swf file, that could contain only animation (UIs, video players and counters pixel links are not allowed). placeholder image

• Video banner using third-party controls
  If banner should have specially designed controls (Play/Pause, sound on/off buttons), Client may design his own player for playing video (swf). Player should have built-in AdmanClip statistic library for video-events statistics ( manual in Russian ) .
  

  This banner requires: video file swf file of video player placeholder image The players specifications: S– It couldn’t contain any dynamic loading script, including loading of third-party counters pixels. Sound should be turned off and could be turned on only by user action User should be able to turned the sound on and off during playing the video Video file link should be passed to the player via link1 flashvars parameter.

Technical requirements for interactive Flash banners

1. File size should not exceed 60Kb
2. Additional resources in .SWF format
3. Additional resources overall size should not exceed 250 kb
4. Additional resources can be upload only on user’s initiative (requires a intuitively obvious button to start additional animation)
5. In case of playing sound during animation, user must have an option to turn sound off. (requires a intuitively obvious button to turn off the sound)
6. Of demands of stability and security rules, all resources will be stored on mail.ru servers
7. Additional resources’ links should be stated in banner’s code in parameters video1, video2, .. videoN (max of 5):
   
   loadMovie(_root.video1, "");
8. For statistics of interactive elements, a separate pixel should be used for each event measured. Links to pixels will be sent to flash banner in parameters event1,event2, .. event5.

Example can be downloaded here

Technical specifications for Expandable Banners

1. Banner expands and collapses only when user rolls mouse over and out the banner
2. Expanded banner’s dimensions are 640 x 400 for all mail.ru projects, default banner’s dimensions are corresponded to the project’s slot size
3. The main banner is not clickable, there’re no buttons allowed. It’s allowed to use animation and text signs attracting user to roll mouse over, which shouldn’t be annoying
4. The controls (sound on/off , pause/play, etc.) are located only in expanded banner
5. The statistic available for number of total expansions (including repeating events for the same banner) and the first expansions (excluding the repeating events)
6. If there is any sound in banner, it should only be turned on by user action (by clicking “turn sound on” button or similar).

Expandable banners samples:

Preroll technical specifications

1. The maximum video duration is 30 seconds;
2. The maximum file size is 2Mb.
3. Video dimensions must be 640x360.
4. It's recommended to not use the bottom 10% of the video for placing important information as far as the place will be used for player's controls.
5. Stream requirements:
   - Video bitrate 400-450kbps (up to 25fps).
   - Audio bitrate 80-100kbps (up to 30db)
   - Total bitrate should be 480-550kbps
6. Accepted file formats:
   MP4 (MPEG-4): H.264 codec for video, AAC codec for audio.
7. Video should not lead users to misunderstanding with imitation of UI, etc.
   

Technical specifications for Fullscreen banner

Fullscreen – Flash banner, opened on full screen, placed over the portal content, while page scrolling option is blocked. Banner should meet Technical requirements for Flash banners, adaptive-size (100% width and height of browser window) SWF file should be used, and it should not exceed 200 Kb. Banner will be closed automatically after 7 seconds display-time during which automatically added unified elements will be placed in the upper-right corner: ad format close button and display count-down timer.

1. Annimation up to 7 seconds is recommended, interaction is not recommended
   
2. Fullscreen will have one impression per unique user per week. All frequency settings are managed in banner system
3. All advertising materials and links have to be submitted for testing at least 10 (ten) work days before the beginning of the campaign. If banners are not submitted timely, Mail.ru may postpone the start of the campaign (without compensations and rescheduling of impressions) for the time period needed for banner testing

Text and graphic block on the project Lady

1. Text - not more than 56 characters with spaces (20 characters - the title, 36 - announcement).
2. Image 180*150 max without animation - 15 kb.

Technical specifications for Expandable Banners 240х400 -1000х400

1. Banner expands and collapses only when user rolls mouse over and out the banner.
2. Expanded banner’s dimensions are 1000*400 px.
3. The maximum file size is 40 kb .
4. Technical requirements for FLASH-banners. .
5. The main banner is not clickable, there’re no buttons allowed. It’s allowed to use animation and text signs attracting user to roll mouse over, which shouldn’t be annoying
6. The controls (sound on/off , pause/play, etc.) are located only in expanded banner.
7. The statistic available for number of total expansions (including repeating events for the same banner) and the first expansions (excluding the repeating events)
8. If there is any sound in banner, it should only be turned on by user action (by clicking “turn sound on” button or similar).

Portal has the right to decline placement of advertising materials if they do not comply with portal’s policies.