Display ad

General requirements for banners

1. File size should not exceed 60Kb for GIF, JPG, PNG, SWF banners and 150 KB for html5 banners.
   
2. No transparent background. Fully filled banner's space with readable borders.
   
3. Banners for regional partners must contain 21 pixels free space on top, to place a headline. Example.
   

4. We will not publish banner if:

   •It contains any interface elements

   • Contains any irritants

   • Similar to porno sites advertisement.
   

5. No 3-rd party codes


6. Independent audit of impressions and clicks events is possible using the following systems: AdFox, AdRiver, DoubleClick, Gemius, Mediascope, Weborama.
   
7. Animation control should load CPU less then 60% in the maximum level and 40% in the average level
   

Requirements for banners on mobile version

1. Graphic ads may be placed on mobile version of m.mail.ru
2. Requirements for banners:
• Available Image size: 640*134 or 640*100 pixels;
• We support GIF, JPG, PNG up to 30 KB;
3. We recommend to make the first slide of the banner as informative as possible, because Opera Mini browser doesn`t support animation.
4. For Android app promotion please use URL`s like this: market://details?id=<package_name>
   For iOS app promotion please use URL`s like this: itms-apps://itunes.apple.com/app/<package_name>

HTML5-banner requirements (media banner)

1. html-banner 300x300 pixels, capable of stretching up to 640x640 without compromising image
   
2. Please prepare zip file with .html file and all the relevant items
   
3. You may use items of the following types .png, .jpg, .jpeg, .gif, .css, .js, .svg;
   
4. Maximum file size of .zip file: 150 Kb
5. File names must be in Latin letters
   
6. Text files must be encoded in utf-8;
   
7. Please include clickable area which contains macro% link1% as the destination URL;
   
8. The links should open in a new window;
   
9. Please include the tag <meta name="ad.size"> with banner size mentioned
10. Banner should not call to external resources

Sample of link code for a banner with one ad link:

<a href="%link1%" target="_blank">link1</a>

Sample of link code for a banner with several ad links (5 maximum):

<a href="%link1%" target="_blank">link1</a>
<a href="%link2%" target="_blank">link2</a>
<a href="%link3%" target="_blank">link3</a>
<a href="%link4%" target="_blank">link4</a>
<a href="%link5%" target="_blank">link5</a>

Example of meta tag (for a banner 300x300):

<meta name="ad.size" content="width=300,height=300">

Sample of HTML5 banner

General guidelines for banners production

Requirements for native banners in the newsfeed of social networks and other Mail.Ru mobile services

1. The format consists of the icon, banner, title and description. All the elements are necessary.

   
   
   Icon

   • Image size — 256*256 (can be reduced automatically, according to the screen size of the specific device);
   • Maximum file size: 15 KB;
   • File Format — GIF (static), JPG , PNG;

   
   Banner

   • Image size — 1080х607 (can be reduced automatically, according to the screen size of the specific device);
   • Maximum file size: 150 KB
   • File Format — GIF (static), JPG , PNG;

   The title should contain no more than 25 characters, including spaces
   The description mustn`t contain more than 90 characters, including spaces.
   

2. For Android app promotion please use URL`s like this: market://details?id=<package_name>
   For iOS app promotion please use URL`s like this: itms-apps://itunes.apple.com/app/<package_name>

Requirements for mobile Fullscreen banners

• 2 mandatory images (retina) 720x1280px vertical, 1280x720px horizontal;
• 2 optional images 360х640px vertical, 640х360px horizontal;
• Maximum file size: 50 KB;
• File Format — JPG, PNG;

Preroll technical specifications

1. The maximum video duration is 30 seconds;
2. The maximum file size is 10Mb
3. Video dimensions must be 640x360.
4. It's recommended to not use the bottom 10% of the video for placing important information as far as the place will be used for player's controls
5. Stream requirements:
   - Video bitrate 400-450kbps (up to 25fps).
   - Audio bitrate 80-100kbps (up to 30db)
   - Total bitrate should be 480-550kbps
6. Accepted file formats:
   MP4 (MPEG-4): H.264 codec for video, AAC codec for audio.
7. Video should not lead users to misunderstanding with imitation of UI, etc..
   

Technical Specifications for Video Banners with autoplay

The format consists of the icon, banner, title and description. All the elements are necessary

Video banners capabilities::

• Default video banners start automatically
• video is started by click / tap
• Video banner may have no sound (“sound on / off” button will not be displayed)

By default video banner has build-in video player with it’s own controls (buttons “Play / Pause", “sound on / off" ) . The player also has its own statistics system, which allows to collect all VAST statistics:

• Sound on / off
• Pressing the Play / Pause
• Viewing progress: 25,50,75,100 % of video duration

Material requirements:

Icon

• Image size — 256*256 (can be reduced automatically, according to the screen size of the specific device);;
• Maximum file size: 15 KB;
• File Format — GIF (static), JPG , PNG;;

Banner

1. Image size — 1080х607 (can be reduced automatically, according to the screen size of the specific device);
2. Maximum file size: 80 KB;
3. File Format — GIF (static), JPG , PNG;
Video file specifications
4. Duration - 30 seconds or less;
5. Maximum size - 2MB
6. Video resolution - 640x360
7. Stream specification:
   • Video Bitrate: 400-450 kbit / s. Frame rate: up to 25FPS.
   • Audio Bit rate: 80-100 kbit / s. Volume is 30dB or less
   • Overall Bit rate: 480-550 kbit / s
8. Video format:
   • MP4 (MPEG- 4 ) video codecs H.264, audio codec - AAC.
9. The title should contain no more than 25 characters, including spaces
10. The description mustn`t contain more than 90 characters, including spaces.

We have the right not to accept advertising materials, if their performance does not comply with company's security policy.