|
Targetings and extra charges:
|
|
Russia (the whole country)
|
0%
|
|
Regions of Russia
|
20%
|
|
Gender targeting
|
20%
|
|
Targeting by the mobile version sections of the content projects
|
0%
|
|
Retargeting**
|
30%
|
|
Target by interests*
|
30%
|
|
Simultaneous display of advertising on the Internet with TV advertising
|
15%
|
|
Advertisement targeting with trigger platform
|
30%
|
|
Specialized targetings:
|
|
|
Mobile operators, operating systems, access method (Wi-Fi/not), mobile devices specifications
|
30%
|
* Target by interests is avaliable for placement on the Odnoklassniki mobile news feed
**An extra charge is not charged if retargeting is used as an exception to installing a mobile application while promoting a mobile application.
|
Extras for frequency capping:
|
|
1 per month
|
100%
|
|
2 in a month or more
|
75%
|
|
1 per week
|
75%
|
|
2 a week
|
50%
|
|
3 a week
|
25%
|
|
4 a week
|
20%
|
|
5 per week
|
15%
|
|
6 per week or more/any restriction of daily frequency
|
10%
|
|
The extra charge for age-targeting***:
|
|
15-
|
10%
|
|
16-24
|
25%
|
|
25-44
|
30%
|
|
45+
|
10%
|
|
18+
|
20%
|
***If the age range is wider than the ranges indicated in the price list, the maximum coefficient is considered correct
