Display ad

General requirements for banners

1. File size should not exceed 60Kb for GIF, JPG, PNG, SWF banners and 150 KB for html5 banners.
   
2. No transparent background. Fully filled banner's space with readable borders.
   
3. Banners for regional partners must contain 21 pixels free space on top, to place a headline. Example.
   

4. We will not publish banner if:

   ∙It contains any interface elements

   ∙ Contains any irritants

   ∙ Similar to porno sites advertisement.
   

5. No 3-rd party codes


6. Independent audit of impressions and clicks events is possible using the following systems: AdFox, AdRiver, DoubleClick, Gemius, Mediascope, Weborama.
   
7. Animation control should load CPU less then 60% in the maximum level and 40% in the average level
   

Technical requirements HTML5 banners 100%*200

1. zip file should include .html file and all referenced assets
   
2. allowed asset file types: .png, .jpg, .jpeg, .gif, .css, .js, .svg
   
3. maximum .zip file size: 150 Kb
   
4. file names must be Latin
   
5. character set for text files: utf-8
   
6. clickable area with %link1% macro as destination URL required
   
7. clickthrough links should open in new window
   
8. Required tag <meta name="ad.size" content="width=100%,height=200">
9. Minimum content display width without distortion - 400px, he banner should correctly stretch from the minimum width of 400 pixels to 100% of the screen width
10. should work correctly in browsers: IE 10+, Firefox 28+, Safari 6+, Chrome 18+, Edge, Opera 15+
    
11. banner should not use any external resources
12. Additionally, a plug is provided:
    - picture in gif format with size 400x200px
    - background (fills an empty space on the sides of an image if the width of the placement column exceeds 400px): an HTML color code or, if necessary, a gradient, a 1x200px png image. The background should not be transparent.

Technical requirements HTML5-fullscreen

1. . zip file should include .html file and all referenced assets
   
2. allowed asset file types: .png, .jpg, .jpeg, .gif, .css, .js, .svg
   
3. maximum .zip file size: 300 Kb
4. file names must be Latin
   
5. character set for text files: utf-8
   
6. clickable area with %link1% macro as destination URL required
   
7. clickthrough links should open in new window
   
8. Required tag <meta name="ad.size" content="width=100%,height=100%">
9. Banner should correctly pull up to 100% of the width and height of the screen
10. should work correctly in browsers: IE 10+, Firefox 28+, Safari 6+, Chrome 18+, Edge, Opera 15+
    
11. banner should not use any external resources
12. Annimation up to 7 seconds is recommended, interaction is not recommended. No additional code is required to process events in the banner
13. Banner will be closed automatically after 7 seconds display-time during which automatically added unified elements will be placed in the upper-right corner: ad format close button and display count-down timer.
14. Fullscreen will have one impression per unique user per week. All frequency settings are managed in banner system

Portal has the right to decline placement of advertising materials if they do not comply with portal’s policies.